Monthly Archives: December 2016

IKEA Transparency

In 1943, Ingvar Kamprad founded a mail-to-order furniture store called IKEA. IKEA has since grown to the largest retailer of furniture in the world and has over 389 stores all over the world. IKEA has used its platform to raise … Continue reading

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Have you ever heard of LunaPads? If you haven’t you should know that this brand is very transparent. They believe in being open with their main public. LunaPads began in the city of Vancouver in Canada by Madeleine Shaw and … Continue reading

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Zappos Transparency

The concept of transparency in an organization has grown tremendously as a marketing approach. Of course, every organization has their reason for being transparent or not being transparent. However, we researched Zappos and this is the backstory we would like … Continue reading

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SeaWorld Transparency

Have you seen that documentary that talks about why all those whales in captivity shouldn’t be there? If you did, I bet it made you a little mad at SeaWorld. We were sitting on our couch thinking “who do these … Continue reading

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Transparency: The Domino’s Turnaround

It’s amazing how a short two-minute video can suddenly change the view and face of a world known brand in such a short period of time after being posted on the Internet. Large corporations and organizations nowadays must find a … Continue reading

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Snapchat Woes

SnapchatTM is a popular mobile app that allows you to send videos and pictures that launched in 2011.  Sure, messaging pictures and videos has been available with SMS texting, but, the allure of SnapchatTM is its “self-destruct” feature. Allowing senders … Continue reading

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Chipotle and Transparency

E Coli, norovirus, and salmonella are the three outbreaks that made up “the Chipotle Crisis,” and since then, Chipotle has been climbing its way to becoming a cleaner, more transparent company. If you were a Chipotle customer prior to this … Continue reading

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Buffer

Why do we use social media in the first place? To show our true colors, right? So ask yourself, “Why shouldn’t every aspect, including my posting tool, show its true colors as well?” We’ve found your answer: Buffer. It’s a … Continue reading

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Michele’s Granola

Michele’s Granola is a small batch granola company located in Baltimore, Maryland. Michele, the founder and CEO, was inspired to make granola after a summer on Martha’s Vineyard where she would eat fresh granola every morning. After making small batches … Continue reading

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Transparency in Religion

Before the age of media, little was known about the FLDS church and polygamy, which is their biggest issue… After media took off, we started to learn more and more about what was going on within this highly secretive organization … Continue reading

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