Ever looked down at your can of pop and wondered the story behind it? Coca-Cola’s commitment to transparency is apparent through their actions as an organization. Before we look at factors that lead to determining transparency, let’s look at the background information of this booming soda empire first.
It all started in 1886 when a pharmacist, John S. Pemberton, was playing around with syrups when he came across the iconic formula that is now known and beloved as Coca-Cola. Originally sold at five cents per bottle, the unlikely carbonated drink took off and increased rapidly in popularity. It remains a best selling drink today due to the constant updating that Coca-Cola does to stay relevant. Check out the new smart labels below!
Ever noticed the small QR code on your Coke bottle? That’s Coca-Cola’s new smart label! When you scan the QR code, you can get information about calories and ingredients. It will show the allergy information, the definition of ingredients, and other information like organic certification which is pretty handy when you’re on the go! It’s great to see how transparent Coca-Cola is with what goes into your body when sipping a can.
Although we think Coca-Cola has many high points in their transparency to the public, there have certainly been hiccups within the organization in the past. Coca-Cola funded scientific studies that were about the lack of correlation between drinking soda and obesity. The results showed that lack of exercise was the real reason for obesity. Better get your jogging shoes on. This study upset many consumers (duh) who had an issue with the amount of money that Coca-Cola put into funding this desired research results.
Who knew so much went into a simple can of Coke?