Starbucks is a company that prides itself in being ethical and transparent.
A company that started in the early 1970’s, was a sound breaker for many of the things we see in coffeehouse culture today. Coffeehouse culture was mostly popular in southern parts of Europe, like Italy, in the 1970’s. After CEO Howard Schultz made a visit he realized how special coffeehouse culture was and wanted to bring that to Starbucks and to America. Coffeehouse culture makes people feel welcome, and calm. When you walk into a coffeehouse, you smell the fresh roasted beans, you hear music playing and the baristas are there to help make your experience the best it can be.
Starbucks aims to have their customer experience satisfactory every single time. Part of the way Starbucks achieves customer satisfaction is by giving their employees the resources they need to be successful. Partners (employees) are inspired to become leaders within the Starbucks community. They are motivated to be their personal best and to make a difference in the world.
One way Starbucks inspires their partners to be leaders in the community is by giving them ample amounts of volunteer and service opportunities.
A company that strives to have ethical treatment of their employees, Starbucks also concerns itself with the ethical treatment of the environment.
It is clear that sustainability is important to Starbucks. Since 2004, they have made many efforts into going green. They have adapted LEED® (Leadership in Energy and Environmental Design) certified building throughout their nationwide franchise.
Also, Starbucks has pledged to produce more environmentally friendly cups that can be easily recyclable, or reusable plastic cups that give customers and incentive when using them.
The Starbucks company continues to push boundaries educate their partners, and support their customers at home and in their communities.