Transparency! That’s your topic. Stick to it. You can focus on good measures of transparency within organizations, and of course, you can feature organizations that have a lack of transparency.
Research and Support: Sound brilliant. Support your claims, especially if you are being critical of an organization. Cite your sources by naming them and linking directly to their information. If your reader wants to know more, she can quickly access additional information.
Be Interactive:Include hyperlinks to your sources and other interesting content about your blog topic. Include hyperlinks early in your blog and often…but don’t overdo it.
Use Images: Use images to strengthen your content and add interest for your reader, but keep your images relevant.
Be Succinct. Most experts recommend about 250 words. Use good judgement. The length of this blog is an example of suitable length.
Be Conversational: Write your blog in a conversational tone. Use second-person voice and speak directly to the reader. Say “you,” “we,” “us,” etc. to include the reader in your topic.
Invite Conversation: This is key. Your blog should include a call to action—the action being for the reader to talk back and continue the conversation.
Write Well. Need I say more?
There are many resources out there about writing good blogs. And guess what? They’re mostly blogs. Check them out. If you find a good source, we’ll share it on our Resources pages.
FOR MY STUDENTS:
Grading: Yes, I know you’re concerned about a grade. Imagine all the headers listed above will form the grading rubric for this assignment. That’s all there is to it.
Other Instructions: Check our online course page. You can find your login information and other instructions there.