Let us inform you about the founder of Patagonia, Yvon Chouinard. He started the business by selling pitons to rock climbers. Chouinard wanted to expand the company and the sustainable efforts by introducing new products that were environmentally friendly.
Patagonia’s mission statement is, “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. They want to educate their consumers about their products, to create an honest relationship.
Patagonia is a brand that has made transparency a priority. Patagonia drove the company to success by making sustainability a staple in the company. What do you think Patagonia as a company is doing right? The answer is taking initiatives. Patagonia has used The Footprint Chronicles, which gives you the information you need to know about the products offered through their website. Also, Patagonia has created a program called, Action Works that connect individuals who want to help the conservation of the environment.
Patagonia knows how to manage bad publicity. When there was a case exploitation with a partnership in the supply chain, Patagonia made it an effort to enhance their transparency by adding ‘The Cleanest Line’ blog and new standards that are able to be viewed publicly on their website.
Overall, Patagonia has demonstrated transparency and positive change. They live up to their mission statement and company ethics. They’ve created a community that cares about changing the world. Patagonia cares about the environment and who wouldn’t want to protect our home?
-Taylor Hemingway, Taylor Richardson, & Olga Maria Villalba