Category Archives: Transparency (default)

Starbucks began as a simple coffee store 1971 and was eventually transformed into a coffeehouse in 1984 after the Director of Retail Operations, Howard Schultz, took a trip to Italy and noticed the coffeehouse trend growing there. The Starbucks mission statement is … Continue reading →

L’Oréal is a corporation that owns many brands, including Lancôme Paris and Yves Saint Lauren Beauté (the makeup division of the brand). L’Oréal is a global powerhouse, and it’s most likely than not that you own something that is made by a … Continue reading →

E V E R L A N E  Transparency Blog Everlane is an online clothing company focusing on “modern essentials.” Their mission is to score a 90 or above for every factory. They are making strides in selecting the best … Continue reading →

U B E R One word… Uber. What would we do without it? Most of us, particularly those living in the city, rely on Uber quite often as an essential way of getting from point A to point B. If … Continue reading →

H&M is a world-wide mens and women’s clothing brand. It operates in 62 different countries with over 4500 stores and 150,000 employees. With branding almost always comes controversy, which H&M is familiar with. Controversies they’ve been involved in range from … Continue reading →

Patagonia’s brand is well represented by their mission statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. They are firm believers in being as transparent as possible from doing … Continue reading →

As a company Unilever represents hundreds of brands ranging from skin care, to cleaning products, to food and refreshments. Some of the most commonly known brands are Dove, Ben and Jerry’s, and Lipton. As a company, Unilever strives to maintain universal … Continue reading →

Sephora may be Glamorous on the Outside – but What Happens When we Take you on the Inside?  You might think Sephora has IT ALL c  nsidering they carry 300 brands, as well as their own private label that caters for both … Continue reading →

  There have been countless accidents regarding customers and trainers at SeaWorld. So, you’re probably wondering well “has SeaWorld ever owned up to these accidents?”. The answer to that question is no. SeaWorld has never been transparent with those who … Continue reading →

Let us inform you about the founder of Patagonia, Yvon Chouinard. He started the business by selling pitons to rock climbers. Chouinard wanted to expand the company and the sustainable efforts by introducing new products that were environmentally friendly. Patagonia’s … Continue reading →