Category Archives: Transparency (default)

Chipotle

Max Wallace, Jake Rose and Cynthia Soowal Chipotle is a world renown brand which began to come into the hearts of many in 1993. When Chipotle started they came up with a slogan “Food with Integrity.”  Chipotle presented this slogan as … Continue reading

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Adidas – Changing the Game 3-stripes at the Time

Every story has a great beginning. This one started in a small town in Bavaria. From its creation, Adidas had but one mission – “To provide athletes with the best possible equipment and produce innovative products that make better athletes.” … Continue reading

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Coca-Cola Blog

Ever looked down at your can of pop and wondered the story behind it? Coca-Cola’s commitment to transparency is apparent through their actions as an organization. Before we look at factors that lead to determining transparency, let’s look at the … Continue reading

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Starbucks Transparency

Starbucks is a company that prides itself in being ethical and transparent. A company that started in the early 1970’s, was a sound breaker for many of the things we see in coffeehouse culture today. Coffeehouse culture was mostly popular … Continue reading

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Bernie Madoff – Monster of Wall Street

Bernie Madoff was dubbed the “Monster of Wall Street” and rightfully so. What did Madoff do to warrant this name? He bilked thousands of people out of billions of dollars in a Ponzi scheme. As one of the founders of … Continue reading

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Whole Foods, Whole Truth

Whole Foods        Lots of food stores brag about using “fresh ingredients” and being eco-friendly. Whole Foods is one of those stores. When you walk into any Whole Foods Market, by taking a little time you can explore … Continue reading

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How Sketchy is Skechers?

As an Ohioan waitress, Holly Ward bought Skechers Shape Up shoes, in hopes of improving her cardiovascular health and to get toned while busy at work. As she continued to wear her shoes throughout her work day, confident in the … Continue reading

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What in the world is Apple doing?

A kid, little—maybe 9 years old, told me the other day that his friend had his own cell phone.  “What kind?” I asked.  “The best one in the whole wide world,” he replied, “iPhone 7.” In our lifetime(s) I am … Continue reading

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Patagonia Takes the Gold in Transparency

Have you ever heard of Patagonia? You probably have; in fact, you might even own a Patagonia jacket. This company, which makes outdoor clothing and gear, was founded by Yvon Chouinardin 1973. Transparency has become a growing trend amongst private … Continue reading

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Uber Transparent?

Your Uber is arriving now. Your phone notifies you, which means it’s time to get into your personally-driven premium car. When Uber started up, this concept enticed the consumer market, but flash forward to today, and ask yourself, “What do … Continue reading

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