Category Archives: Transparency (default)

What in the world is Apple doing?

A kid, little—maybe 9 years old, told me the other day that his friend had his own cell phone.  “What kind?” I asked.  “The best one in the whole wide world,” he replied, “iPhone 7.” In our lifetime(s) I am … Continue reading

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Patagonia Takes the Gold in Transparency

Have you ever heard of Patagonia? You probably have; in fact, you might even own a Patagonia jacket. This company, which makes outdoor clothing and gear, was founded by Yvon Chouinardin 1973. Transparency has become a growing trend amongst private … Continue reading

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Uber Transparent?

Your Uber is arriving now. Your phone notifies you, which means it’s time to get into your personally-driven premium car. When Uber started up, this concept enticed the consumer market, but flash forward to today, and ask yourself, “What do … Continue reading

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Starbucks

    …. more than just coffee!  Starbucks´ transparency should be a model for other companies to follow.  With business booming, as well as donations to philanthropic causes, the coffee company knows how to turn a profit, while respecting the … Continue reading

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IKEA Transparency

In 1943, Ingvar Kamprad founded a mail-to-order furniture store called IKEA. IKEA has since grown to the largest retailer of furniture in the world and has over 389 stores all over the world. IKEA has used its platform to raise … Continue reading

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Have you ever heard of LunaPads? If you haven’t you should know that this brand is very transparent. They believe in being open with their main public. LunaPads began in the city of Vancouver in Canada by Madeleine Shaw and … Continue reading

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Zappos Transparency

The concept of transparency in an organization has grown tremendously as a marketing approach. Of course, every organization has their reason for being transparent or not being transparent. However, we researched Zappos and this is the backstory we would like … Continue reading

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SeaWorld Transparency

Have you seen that documentary that talks about why all those whales in captivity shouldn’t be there? If you did, I bet it made you a little mad at SeaWorld. We were sitting on our couch thinking “who do these … Continue reading

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Transparency: The Domino’s Turnaround

It’s amazing how a short two-minute video can suddenly change the view and face of a world known brand in such a short period of time after being posted on the Internet. Large corporations and organizations nowadays must find a … Continue reading

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Snapchat Woes

SnapchatTM is a popular mobile app that allows you to send videos and pictures that launched in 2011.  Sure, messaging pictures and videos has been available with SMS texting, but, the allure of SnapchatTM is its “self-destruct” feature. Allowing senders … Continue reading

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