Category Archives: Transparency (default)

As a group, we decided to do our Transparency Project on Zoom Inc. Zoom is a video communication company that allows you to have meetings for school, work, and social events all through your computer. They started to blow up … Continue reading →

Transparency is the visibility and accessibility of information about a company, especially relating to business practices. It is important for companies to be transparent with their audience to gain trust from consumers and build their brand on the foundation of … Continue reading →

Nicole Schenone, Max Brennan, Joe Thornt, Olivia My group and I chose to present the transparency of the brand, Patagonia. Patagonia is an American Clothing Company that was founded by Yvon Chouinard in 1973. The company is based in California. … Continue reading →

Last week we met with Professor Buschman and he gave us many suggestions so that we could improve our presentation on Whole Foods. He suggested adding short videos and images, bringing products for the class to compare, lessening my words … Continue reading →

As we researched companies that were transparent online, Whole Foods was on the list, so we began to dig deeper. We soon found out that it was not the company we have always thought of them to be. We wanted … Continue reading →

This week for class we met with professor to discuss our presentation on Whole Foods and their lack of true transparency. We discussed options for how to display our presentation to our audience as well. We went over the importance … Continue reading →

After meeting with Professor Buschman last week, we took all the suggestions he gave us and added them into our presentation and talking points. He gave us good insights into what we can talk about in relation to our company … Continue reading →

Nicole, Joe, Max, Olivia This week, our group has been very productive. My group and I were able to meet with Professor Buschman and get feedback on our presentation that we have ready for the class on October 13. This … Continue reading →

Founded in 1995, Lush is a cosmetics retailer based in the U.K. It has over 900 stores worldwide with most locations being the United States. The company has a wide range of products ranging from shower gels and shampoos to … Continue reading →

Nicole Schenone, Max Brennan, Olivia Vanvelsor, Joseph Thornton Our group had the chance to get together and decide on a brand to research. We chose Patagonia, the clothing company. We chose this company because we believe that this company in … Continue reading →