…. more than just coffee! 

Starbucks´ transparency should be a model for other companies to follow.  With business booming, as well as donations to philanthropic causes, the coffee company knows how to turn a profit, while respecting the Earth and all of its inhabitants.

Founded in Seattle, Washington in 1971, Starbucks is one of the world’s leading coffee brands. Under current CEO, Howard Schultz, the coffee conglomerate has been very transparent in most aspects of their business, from hiring decisions, to gaining customer input on products.


What is their mission statement?

“To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.”

 Starbucks has worked hard to create an open and accepting environment in their stores, welcoming customers of every race, religion, and nationality.


Their values include:

  • Creating a culture of warmth and belonging, where everyone is welcome.
  • Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
  • Being present, connecting with transparency, dignity and respect.
  • Delivering our very best in all we do, holding ourselves accountable for results.


To date, Starbucks has 25,085 stores internationally.  Starbucks has pledged over the next 5 years to hire 10,000 US military veterans (8,800 of 10,000 already hired), as well as 10,000 refugees in various countries. The company has also pledged to reduce their eco footprint, by redesigning their cups to be more recyclable and reusable, to creating LEED eco-friendlier stores.  Starbucks details their plans for LEED stores, with the use of energy efficient LED light fixtures, recycled coffee grounds in the table tops, low emitting adhesives paints, and flooring, as well as trying to locally source the materials.


As you see, Starbucks is a company loyal to their values, loyal to their mission, loyal to the environment, and loyal to the customer!

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