Your Uber is arriving now. Your phone notifies you, which means itâ€™s time to get into your personally-driven premium car.
What started out as a simple ride-sharing application, has transformed into an entirely new way of looking at transportation. As Uber grew, so did the companyâ€™s ego and ignorance of their niche market.
With more than 6,700 employees throughout the nation, the company just recently released their first ever transparency Â and diversity reports.
The first thing to note is Uber’s transparency report, where you will find little to no information that is useful for you as a consumer. Itâ€™s not what the report says that should shock you, but itâ€™s what it doesnâ€™t mention that should speak volumes to consumers.
Over the past three months, Uber has gotten into a lot of hot water. Uberâ€™s lack of honesty with you, and the rest of its consumers has gotten the company in trouble in many ways; such as: covering up stories of sexual harassment, drivers using cars that donâ€™t belong to them, and much more. Their transparency report lacks any honest information other than explaining the requirements there are for a technological company such as theirs.
Direct your attention to Uberâ€™s diversity report, and perhaps youâ€™ll have more luck finding some sort of information on what Uber really is about as a company. This report ignited a wildfire of buzz throughout news outlets due to the companyâ€™s lack of minority employees. Yes, this diversity report is not up to the standards of some other technological companies, such as Google, but the CEO has already made a statement explaining his urgency toÂ hire more minorities. Yet, even after his statement, is this enough for you? Do you see Uber as an uber-transparent company?
With the information from the transparency report as well as Uberâ€™s diversity report, one thing is clear: Uber is as transparent as a murky pond. Uber needs to clean up its act before itâ€™s too late, because there are many more fish in this big pond. If they donâ€™t act fast theyâ€™re going to drown.