Tips for Blogging Here

Transparency!  That’s your topic.  Stick to it.  You can focus on good measures of transparency within organizations, and of course, you can feature organizations that have a lack of transparency.

Research and Support:  Sound brilliant.  Support your claims, especially if you are being critical of an organization.  Cite your sources by naming them and linking directly to their information.  If your reader wants to know more, she can quickly access additional information.

Be Interactive:  Include hyperlinks to your sources and other interesting content about your blog topic.  Include hyperlinks early in your blog and often…but don’t overdo it.

Use Images:  Use images to strengthen your content and add interest for your reader, but keep your images relevant.

Be Succinct.  Most experts recommend about 250 words.  Use good judgement.  The length of this blog is an example of suitable length.

Be Conversational:  Write your blog in a conversational tone.  Use second-person voice and speak directly to the reader.  Say “you,” “we,” “us,” etc. to include the reader in your topic.

Invite Conversation:  This is key.  Your blog should include a call to action—the action being for the reader to talk back and continue the conversation.

Write Well.  Need I say more?

There are many resources out there about writing good blogs.   And guess what?  They’re mostly blogs.  Check them out.  If you find a good source, we’ll share it on our Resources pages.


Grading:  Yes, I know you’re concerned about a grade.  Imagine all the headers listed above will form the grading rubric for this assignment.  That’s all there is to it.

Other Instructions:  Check our online course page.  You can find your login information and other instructions there.

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Sephora may be Glamorous on the Outside – but What Happens When we Take you on the Inside?

 UnknownYou might think Sephora has IT ALL c  nsidering they carry 300 brands, as well as their own private label that caters for both men and women. But what if I told you the inner beauty of Sephora might be uglier than you expected..

Sephora has had numerous outbreaks with offended customers because of the names of the products on their shelves. They sold a lipstick called “Celebutard” which angered people across the nation. Sephora has been recognized by renown non-profits such as Inclusion BC and Facing Addiction for insensitive product names. Sephora removed the lipstick from the shelves, which was the right thing to do. But just 3 years later Sephora began selling Urban Decay eyeshadows with names that offended recovering addicts. They released impersonable apologies but neUnknownver stated the issue in the release. They were also accused of racism towards their Asian customers when they accused the brand of deactivating their accounts during a sale. Sephora apologized and reassured they did not shut down anyone’s account but never addressed racism.
UnknownSephora isn’t all bad. They help all customers look and feel their best to help us live more confidently. Their Classes for Confidence program helps inspire women with cancer feel more beautiful. Their program provides special beauty training to inspire these major life transitions.  They treat their employees just as well. Through Sephora Stands Together Fund, they stand shoulder-to-shoulder with their employees in times of need by providing financial aid. Doesn’t that make you want to join Sephora’s team?

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SeaWorld Entertainment Parks


There have been countless accidents regarding customers and trainers at SeaWorld. So, you’re probably wondering well “has SeaWorld ever owned up to these accidents?”. The answer to that question is no. SeaWorld has never been transparent with those who question what they stand for. Instead, they have blamed deaths and accidents involving their killer whales on trainers. The company stated they would end all shows involving killer whales, but it is evident that these shows are still being held because with one simply click you can buy tickets.

In July of 2013, Blackfish, a documentary regarding the captivity of one of SeaWorld’s whales was released. Blackfish focused on the consequences of keeping whales in captivity and all the incidents that occurred while having humans interact with these animals.

In attempts to clean up their image they came up with a campaign called “SeaWorld Cares” which has blogs and profiles on their whales. They also have “Animal Vision” which allows viewers from home to see their sharks, penguins and other sea animals. It’s been a difficult attempt for SeaWorld to clean up their name and with a documentary like Blackfish.  exposing the company it’s doubtful they will ever bounce back.

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Patagonia Success


Let us inform you about the founder of Patagonia, Yvon Chouinard. He started the business by selling pitons to rock climbers. Chouinard Yvonwanted to expand the company and the sustainable efforts by introducing new products that were environmentally friendly.

Patagonia’s mission statement is, “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. They want to educate their consumers about their products, to create an honest relationship.

Patagonia is a brand that has made transparency a priority. Patagonia drove the company to success by making sustainability a staple in the company. What do you think Patagonia as a company is doing right? The answer is taking initiatives. Patagonia has used The Footprint Chronicles, which gives you the information you need to know about the products offered through their website. Also, Patagonia has created a program called, Action Works that connect individuals who want to help the conservation of the environment.

patagonia foot

Patagonia knows how to manage bad publicity. When there was a case exploitation with a partnership in the supply chain, Patagonia made it an effort to enhance their transparency by adding ‘The Cleanest Line’ blog and new standards that are able to be viewed publicly on their website.

Overall, Patagonia has demonstrated transparency and positive change. They live up to their mission statement and company ethics. They’ve created a community that cares about changing the world. Patagonia cares about the environment and who wouldn’t want to protect our home?

-Taylor Hemingway, Taylor Richardson, & Olga Maria Villalba

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Walt Disney World Resort


The Walt Disney Company is a growing production company that exceeds well specifically in its theme parks. The Walt Disney World Resort in Orlando, Florida has easily been the most popular park due to its size and wealth. It’s been very transparent with its happiness from many guest stories and blogs. But also unhappy cases can occur. Sadly in the case of Lane Graves and his death at The Grand Floridian Resort. Not only has Disney affected people but it has also affected the state itself. Disney overall has a very interesting history with the state of Florida


putting itself at the epicenter of the economy and becoming a staple of tourism in the Southeastern United States. Pulling in a ludicrous amount of funds each consecutive year from all of its assets, the Disney company in Orlando has allowed the area to flourish an unprecedented amount. If interested in working for The Walt Disney Company you may want to start with an internship. The Disney College Program is a paid internship where you can take a semester off school to work for the company. Disney is very transparent when it comes to how the college program is. And speaking as a former cast member, you really can get a solid idea of how the company truly operates internally. Most of the secrets you will only be able to learn will be at your traditions training after you are hired. The Walt Disney Company can be a magical place and also a dream job opportunity to those who wish hard enough for it.


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E.Coliars: The Truth About Chipotle

In the beginning, Chipotle took the fast-food industry and concept by storm. Founder and former CEO Steve Ells steve_ells_01committed all of his time and effort into ensuring that Chipotle is a wholesome, and environmentally-friendly brand with the mission statement being: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” During their long and tumultuous 23-year journey, the brand has neglected important aspects in relation to their transparency.

After a history of public health scares following contamination in restaurants, Chipotle finally spilled the beans about their true internal transparency regarding the Sterling, Virginia norovirus outbreak. This  was the first time Chipotle admitted170720163257-chipotle-setback-1024x576 to an employee being the root of the cause, whereas in past instances the company steered clear of giving a direct answer on the root of the contamination. Despite their efforts to maintain transparency externally, a lack of communication as well as protocol enforcement internally have produced some issues. We can see Ells’ efforts to maintain a positive public image by quoting their protocols as “excellent” and “designed by leading experts,” but only if employees follow them.maxresdefault In a nationwide restaurant closure, Steve Ells conducted an employee food safety meeting providing employees an opportunity to ask questions and establish stronger internal bonds. One important message delivered: Employee’s should not be scared to call into work if they are showing any forms of illness.

At the end of the day, Chipotle is still a brand we all know and love. But with the recent string of events, can we really trust the food inside the foil? Are we really being served “food with integrity,” or grub with a side of food poisoning? We hope for Chipotle’s continued success as they continue down this long path of recovery, because who doesn’t lMW-BZ999_CMG_20_20140416162602_MGove a good burrito?

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Max Wallace, Jake Rose and Cynthia Soowal

Chipotle is a world renown brand which began to come into the hearts of many in 1993. When Chipotle started they came up with a slogan “Food with Integrity.”  Chipotle presented this slogan as a “show that food served fast didn’t have to be a “fast food” experience. Using high – quality raw ingredients, classic cooking techniques, and distinctive interior design, we brought features from the realm of fine dining to the world of quick – service restaurants.” (Chipotle) From the slogan that Chipotle promoted, this presented a major controversy for the company when hundreds of customers got sick form multiple outbreaks.  The reason this outbreak occurred is because employees were not following the rules and attending work sick.  From this Chipotle chains were affected by the E-coli outbreak, some customers didn’t return and the profits decreased heavily.  Chipotle made the headlines of most News-Papers around the world as well as all over the news. This brought a severe amount of negative publicity to all Chipotle restaurants.

Chipotle had to respond to the world and all their customers about the outbreak. Chipotle claimed to conduct a deep cleaning at all restaurants that were connected to the E -Coli outbreak. Chipotle also replaced ingredients at each restaurant, while changing food preparation procedures and providing all necessary supply chain data to investigators. Additionally, Chipotle said they’re expanding testing of key ingredients, examining all of its food-safety procedures to find any opportunity for improvement with the help of two renowned food safety scientists. The most important procedure was creating surveys of all employees to ensure none of them have had any symptoms of illnesses. This was a major factor into getting Chipotle back to where it was being the main reason for the outbreak was employees illnesses.  CEO Steven Ells stated to the public “We took swift action and made it clear to the entire company that we have a zero-tolerance policy for not following these protocols. Compliance with our procedures is non-negotiable and a condition of their employment.”

The moral of this story is that you never know how sanitary restaurants can be, and you never know if their employees are following proper protocols.  The best thing to do is ask, “How do I know if this restaurant and employees are following health protocols.” Find mutual friends that have eaten at that restaurant and ask for their opinion.  Conduct research on the restaurants and see what their reputation is and how their business is run.  Make sure you are eating at the right place with safe sanitary rules and a properly run system.

Work Cited

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Adidas – Changing the Game 3-stripes at the Time


Every story has a great beginning. This one started in a small town in Bavaria.

From its creation, Adidas had but one mission – “To provide athletes with the best possible equipment and produce innovative products that make better athletes.” Synonymous with high performance, stellar quality, and trusted by professional athletes and sports enthusiasts all over the world, Adidas is the second largest sportswear manufacturer on the planet.

But how did they do it? Simple. They listened to the athletes, making necessary changes to improve upon their products based on their feedback. Adidas redefined the sporting goods industry and made the best even better.

But it doesn’t end there. By utilizing a unique supply chain approach, Adidas established Workplace Standards, which covers workers health and safety, ensuring environmentally friendly factory operations. Adidas implemented and embraced a policy of full transparency in ethics, sustainability, and labor rights.

This has put a company that was once on the verge of bankruptcy into a world-leading sports brand, renowned for its high standards of labor and product quality.

Adidas has sure earned its stripes for transparency.


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Coca-Cola Blog


Ever looked down at your can of pop and wondered the story behind it? Coca-Cola’s commitment to transparency is apparent through their actions as an organization. Before we look at factors that lead to determining transparency, let’s look at the  background information of this booming soda empire first.

It all started in 1886 when a pharmacist, John S. Pemberton, was playing around with syrups when he came across the iconic formula that is now known and beloved as Coca-Cola. Originally sold at five cents per bottle, the unlikely carbonated drink took off and increased rapidly in popularity. It remains a best selling drink today due to the constant updating that Coca-Cola does to stay relevant. Check out the new smart labels below!


Ever noticed the small QR code on your Coke bottle? That’s Coca-Cola’s new smart label! When you scan the QR code, you can get information about calories and ingredients. It will show the allergy information, the definition of ingredients, and other information like organic certification which is pretty handy when you’re on the go! It’s great to see how transparent Coca-Cola is with what goes into your body when sipping a can.

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Although we think Coca-Cola has many high points in their transparency to the public, there have certainly been hiccups within the organization in the past. Coca-Cola funded scientific studies that were about the lack of correlation between drinking soda and obesity. The results showed that lack of exercise was the real reason for obesity. Better get your jogging shoes on. This study upset many consumers (duh) who had an issue with the amount of money that Coca-Cola put into funding this desired research results.

Who knew so much went into a simple can of Coke?


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Starbucks Transparency


Starbucks is a company that prides itself in being ethical and transparent.

A company that started in the early 1970’s, was a sound breaker for many of the things we see in coffeehouse culture today. Coffeehouse culture was mostly popular in southern parts of Europe, like Italy, in the 1970’s. After CEO Howard Schultz made a visit he realized how special coffeehouse culture was and wanted to bring that to Starbucks and to America. Coffeehouse culture makes people feel welcome, and calm. When you walk into a coffeehouse, you smell the fresh roasted beans, you hear music playing and the baristas are there to help make your experience the best it can be.

Starbucks aims to have their customer experience satisfactory every single time. Part of the way Starbucks achieves customer satisfaction is by giving their employees the resources they need to be successful. Partners (employees) are inspired to become leaders within the Starbucks community. They are motivated to be their personal best and to make a difference in the world.

One way Starbucks inspires their partners to be leaders in the community is by giving them ample amounts of volunteer and service opportunities.


A company that strives to have ethical treatment of their employees, Starbucks also concerns itself with the ethical treatment of the environment.

It is clear that sustainability is important to  Starbucks. Since 2004, they have made many efforts into going green. They have adapted LEED® (Leadership in Energy and Environmental Design) certified building throughout their nationwide franchise.

Also, Starbucks has pledged to produce more environmentally friendly cups that can be easily recyclable, or reusable plastic cups that give customers and incentive when using them.


The Starbucks company continues to push boundaries educate their partners, and support their customers at home and in their communities.



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